Projects must always disclose their relationship with MakeWay. This is a requirement set by the CRA to ensure that the public and donors understand that:

• Projects are a part of MakeWay.
• MakeWay is the legal recipient of all donations.
• MakeWay is responsible for the underlying charitable activity.

Projects must be transparent about their relationship with MakeWay on all public materials, including:

• Fundraising documents, e.g. grant proposals and reports, appeals for individual donations, and stewardship letters.
• Publications, e.g. research reports, books, videos, DVDs, curriculum, and conference materials.
• Websites.
• Newsletters or e-newsletters.
• Work-related social media.
• Any other public-facing materials.

When Projects join MakeWay, they are expected to update all communication channels to reflect the new relationship. 

MakeWay recommends that Projects use the following description on the About Us (or equivalent) page of their website:

<project name> is a project on MakeWay’s shared platform, which supports on-the-ground efforts to create uncommon solutions for the common good. MakeWay is a national Canadian charity dedicated to a healthy environment, social equity, and economic prosperity.

MakeWay’s shared platform provides governance, human resources, financial, and grant management for leading environmental and social projects across Canada, enabling projects to achieve greater impact. MakeWay has full fiduciary and governance responsibility for <project name>.

<project name> is committed to principles of dignity, independence, integration, and equal opportunity. For more information please see MakeWay's Accessibility Policy and Plan

In French:

«Nom du projet» est un projet qui réside sur la plateforme partagée de MakeWay, qui offre des services de soutien opérationnel, de gouvernance et une expertise philanthropique aux  agents de changement. La plateforme partagée permet de consacrer davantage de temps et d’argent afin d’en renforcer l’impact. MakeWay est un organisme national de bienfaisance qui développe des partenariats et des solutions qui aident la nature et les gens à prospérer ensemble.

Projects are encouraged to use the ‘a project of MakeWay’ logo on public materials:

MakeWay recommends that Projects use the following statements in the About sections of their social media pages (e.g. Twitter, Facebook, LinkedIn, Instagram), with a link to the equivalent MakeWay social media page:

• Twitter: ‘Project of @MakeWay’ OR ‘@MakeWay project'
• Facebook: ‘<project name> is a project on Tides Canada's shared platform (https://www.facebook.com/MakeWay/)’
• LinkedIn: ‘<project name> is a project of MakeWay's shared platform (http://www.linkedin.com/company/MakeWay/)’
• Instagram: ‘Project of @MakeWay’ OR ‘@MakeWay project'

Projects must submit all public materials to their Support Team for a compliance review. This review ensure that all materials accurately represent the Project's relationship to MakeWay.

Allow a minimum turn-around time of 5 business days for the Marketing & Communications Specialist to review the materials. A longer lead time is appreciated if those materials are complicated or lengthy.