Do all forms of communications count as lobbying?

Communicating directly with a public office holder, where the content of the communication meets the definition of “lobby”, is a potential lobbying activity. This includes all forms of communications, such as in person, by phone, email, letter, text, fax, and social media. 

These communications are reportable lobbying activities if they are an attempt to influence any of the matters set out in the definition of “lobby”. For example, if an in-house lobbyist for your organization tweets or re-tweets content that meets the definition of “lobby” AND it is directed at a senior public office holder (e.g. @MLA), it needs to be reported as a lobbying communication in a Lobbying Activity Report.