Fundraising Activities 

The following is a list of specific examples for you to consider as you reflect on Fundraising Activities carried out during the year. Consider person hours spent on the following:

• Preparation and dissemination of an Annual Report
• Website development and maintenance
• Planning, designing and dissemination of marketing and promotional materials
• Donor stewardship and development

Generally CRA considers all the costs associated with the following specific types of activities to be fundraising expenditures:

• any activity that involves selecting participants or targeting an audience based on their ability and/or likelihood to give;
• activities with content related to gaming, such as lotteries and bingos;
• disseminating information, such as generic branding (that is, activities focusing on the general promotion or marketing of the charity's name and logo, image, or past work), and activities that raise awareness about a charity's cause or work, whether or not conducted in conjunction with fundraising, unless the activity can be shown to further the charitable purpose
• infomercials and telemarketing as defined and used for Canadian Radio-Television and Telecommunications purposes;
• branding or promoting the charity through cause-related or social marketing;
• activities that involve sports, including games, running, walking, cycling, and mountain climbing, where participants are encouraged or expected to raise pledges; and
• golf tournament and gala dinner fundraisers.